As valuations are concerned, the highest representative exit multiple reached 30 times sales in the Marketing Automation subsector followed by E-commerce On-site Conversion space at 15 times sales. Looking at CRM, this space saw a median exit multiple of 13.4 times sales, followed by Lead Management at 10.8 times sales, Digital Billboard Advertising at 8.5 times sales and Retail Analytics & Virtual Assistant at 5.9 times sales. The median disclosed M&A exit multiple was 2.5 times sales, in line with public peers' valuations.
Marketing and AdTech Valuations by Sector
