As valuations are concerned, the highest representative exit multiple reached 30 times sales in the Marketing Automation subsector followed by E-commerce On-site Conversion space at 15 times sales. Looking at Lead Management, this space saw a median exit multiple of 10.8 times sales, followed by Content Management at 8.5 times sales, Decision Intelligence at 5.9 times sales and Digital Billboard Advertising at 4.8 times sales. The median disclosed M&A exit multiple was 2.5 times sales, in line with public peers' valuations.
Marketing and AdTech Valuations by Sector
