Subsections | Martech Dealroom

Marketing and Ad Tech M&A Target Sectors

Of the 797 transactions in 2025, sellers in the CRM and Web & Marketing Measurement subsectors accounted for 35% and 26%, respectively. Content Management firms represented 9% of total deal volumes, while Advertising Enablement and Online Marketing & E-Commerce companies also remained attractive to buyers.

Valuations

Compare value multiples of MarTech targets with public companies in the sector.

Deal Flow

Take a look at the M&A activity in the marketing and ad technology sector.

Geography

An increasing number of international buyers are looking for MarTech targets with game-changing solutions.