Subsections

Out of the 406 M&A deals in the MarTech sector seen in the first six months of 2026, the top eight subsectors accounted for 98% of these transactions. Sellers in the CRM and Web and Email Marketing & Measurement subsectors accounted for 38% and 26% of deal volumes, respectively. Meanwhile, sellers in the Content Management subsector accounted for 7% of transaction volumes. Furthermore, sellers in the Advertising Enablement, Market Intelligence & Customer Data, and Digital Marketing Services subsectors attracted interest from buyers. Notably, acquirers are increasingly targeting Online Marketing & E-Commerce companies and Industry-Specific Application developers, as their expertise in digital customer acquisition and deep vertical domain knowledge create clear pathways to building leading market positions.