Out of the 405 M&A deals in the MarTech sector seen in the first half of 2025, buyers continue to consolidate fragmented point solutions in the CRM and Web Marketing subsectors accounting for 33% and 26% of total deal volumes, respectively, followed by the Advertising Enablement subsector at 9% of transaction volumes. There was also significant activity in the Online Marketing & E-commerce and Content Management subsectors.
Marketing and Ad Tech M&A Target Sectors
