Subsections

Out of the 590 M&A deals in the MarTech sector seen in the first nine months of 2026, the top eight subsectors accounted for 99% of these transactions. Sellers in the CRM and Web and Email Marketing & Measurement subsectors accounted for 40% and 22% of deal volumes, respectively. Meanwhile, sellers in the Content Management subsector accounted for 7% of transaction volumes. Furthermore, sellers in the Market Intelligence & Customer Data, Digital Marketing Services, and Advertising Enablement subsectors attracted interest from buyers. Notably, acquirers are increasingly targeting Online Marketing & E-Commerce companies and Industry-specific Application developers, as their expertise in digital customer acquisition and deep vertical domain knowledge create clear pathways to building market leading positions.