Deal Updates | Martech Dealroom

Cinven bought Salsify

In July, Salsify, an AI-powered, cloud-native B2B product experience management and software platform based in Massachusetts, was purchased by UK-based private equity company focused on tech and consumer businesses Cinven for $775 million at a 4.2 times sales multiple due to its attractive value proposition, loyal customer base, and growth potential.

Seller: Salsify Buyer: Cinven Announced: July 2026 Deal Value: $775M

ADA Global acquired Algonomy Software

Also in July, Algonomy Software, an Indian AI-powered commerce platform, was scooped up by Malaysian data and AI experience company ADA Global to enhance its AI capabilities in personalization, merchandising, and supply chain intelligence.

Seller: Algonomy Software Buyer: ADA Global Announced: July 2026 Deal Value: Undisclosed

Skyrise Intelligence sold to Taptap

In August, Skyrise Intelligence, an audience design and location intelligence platform headquartered in the United Kingdom, was acquired by Taptap, an area-based marketing platform from Spain, to amplify its AI-powered location intelligence platform.

Seller: Skyrise Intelligence Buyer: Taptap Announced: August 2026 Deal Value: Undisclosed

Nielsen acquired DoubleVerify

DoubleVerify, a New York-based digital media measurement and analytics software platform, was acquired by New York-based media audience measurement firm Nielsen for $2.3 billion at a 15.6 times EBITDA multiple to strengthen media verification capabilities across the digital advertising ecosystem.

Seller: DoubleVerify Buyer: Nielsen Announced: August 2026 Deal Value: $2.3B

Miro was taken by Bending Spoons

Californian product development visual collaboration innovative and whiteboarding platform company Miro was snatched by Bending Spoons, an Italian technology conglomerate, for $1.8 billion at 2.3 times revenue multiple as Miro's scale, enterprise focus, and growth profile align with the Bending Spoons’ long-term investment strategy.

Seller: Miro Buyer: Bending Spoons Announced: September 2026 Deal Value: $1.8B