As valuations are concerned, the highest representative exit multiple reached 15x sales in the Advertising Enablement subsector. Looking at industry-focused marketing solutions, this space saw a median exit multiple of 6.2x sales, followed by Social Networking & Collaboration at 5.2 times and Advertising Enablement at 4.5 times. The median exit multiple across the whole MarTech sector was 2.5x sales.
Marketing and AdTech Valuations by Sector
