Deal Updates | Martech Dealroom

group.one bought SocialPilot

In July, SocialPilot, a US-based automated social media management platform, was acquired by a AI-powered WordPress SEO plugin provider group.one for $50 million at 5.2 times revenue to complement its AI website builder, creating a unified platform that boosts customer engagement and audience growth through a social-first approach.

Seller: SocialPilot Buyer: group.one Announced: July 2025 Deal Value: $50M

GTCR acquired FMG Suite

Also in July, FMG Suite, a unified marketing automation platform serving wealth advisory and insurance professionals, was snatched by GTCR, an American private equity firm known for its “The Leaders Strategy”. This acquisition is a big step for FMG to accelerate their platform development, help them break into new markets, and roll out AI-enabled solutions that support organic growth.

Seller: FMG Suite Buyer: GTCR Announced: July 2025 Deal Value: Undisclosed

The Collinson Group sold to Finshape

In August, The Collinson Group, a UK-based AI-driven, real-time loyalty and engagement solutions to help businesses deepen customer relationships and accelerate growth, was purchased by a Czechia-based AI-based digital banking technology company – Finshape. Collinson’s Realtime-XLS solution will help Finshape enhance its Digital Bank Operating System with AI-powered loyalty tools that boost engagement and drive revenue through personalized customer rewards.

Seller: The Collinson Group Buyer: Finshape Announced: August 2025 Deal Value: Undisclosed

Verint was snatched up by Thoma Bravo

Verint, an AI-powered CX automation that delivers measurable enterprise-wide outcomes, helping iconic brands scale customer engagement, was bought by Thoma Bravo, an American private equity and growth capital firm, in a $1.3 billion deal.

Seller: Verint Buyer: Thoma Bravo Announced: August 2025 Deal Value: $1.3B

Bending Spoons acquired Vimeo

Vimeo, an AI-driven video creation and management platform for global businesses, was acquired by Bending Spoons, an Italian technology conglomerate, for $1.4 billion.

Seller: Vimeo Buyer: Bending Spoons Announced: September 2025 Deal Value: $1.4B

Integral Ad Science was taken by Novacap

Integral Ad Science, an AI-powered digital ad verification platform with open APIs, SDKs, and mobile tools for global advertisers and publishers, was picked up by Novacap, a Canadian private equity firm, for $1.9 billion.

Seller: Integral Ad Science Buyer: Novacap Announced: September 2025 Deal Value: $1.9B