Deal Updates | Martech Dealroom

Mphasis bought Theory and Practice Business Intelligence

In April, Theory and Practice Business Intelligence, a Canadian developer of decision intelligence platform Continuum AI, was purchased by Indian multinational information technology service and consulting company Mphasis for $7.3 million at a 5.9 times sales multiple to strengthen its AI and enterprise decision-making capabilities.

Seller: Theory and Practice Business Intelligence Buyer: Mphasis Announced: April 2026 Deal Value: $7.3M

Aircall.io acquired Vogent

In May, Vogent, an AI-powered voice agent platform based in California, was scooped up by AI-powered customer conversation platform Aircall.io based in New York to enhance its AI voice agents through the addition of advanced abilities.

Seller: Vogent Buyer: Aircall.io Announced: May 2026 Deal Value: Undisclosed

Scala sold to Vertiseit

In June, Scala, a digital signage solutions platform headquartered in Pennsylvania, was acquired by Vertiseit, a retail tech platform from Sweden, to amplify its global scale and become the leading in-store experience management platform.

Seller: Scala Buyer: Vertiseit Announced: June 2026 Deal Value: Undisclosed

Salesforce acquired Fin

Fin, a California-based AI-driven customer service and messaging platform, formerly known as Intercom, was acquired by Californian cloud-based CRM company Salesforce for $3.6 billion to add AI agent capabilities to its operations that are capable of autonomously resolving complex end-to-end customer queries across numerous channels including live chat, email, WhatsApp, and other forms of communication to reduce cost-to-serve.

Seller: Fin Buyer: Salesforce Announced: June 2026 Deal Value: $3.6B

LiveRamp was taken by Publicis Groupe

Californian SaaS customer data connectivity and collaboration platform company LiveRamp was snatched by Publicis Groupe, French multinational advertising and public relations company, for $2.5 billion to strengthen its role in data co-creation ability, a key capability for AI and agentic business transformation.

Seller: LiveRamp Buyer: Publicis Groupe Announced: May 2026 Deal Value: $2.5B