Deal Updates | Martech Dealroom

Publicis Groupe bought HEPMIL

In October, HEPMIL, Singapore-based agency specializing in influencer marketing, content creation, and social media, was snapped up by Publicis Groupe to strengthen its media ecosystem and advance its end-to-end influencer solution in Southeast Asia.

Seller: HEPMIL Buyer: Publicis Groupe Announced: October 2025 Deal Value: Undisclosed

SUD Global acquired Cocos

In November, a provider of digital interactive content development platform based in China, Cocos, joined Singapore-based SUD Global in a $72M deal to merge with OpenPaaS, aiming to continue delivering comprehensive services to global traffic platforms.

Seller: Cocos Buyer: SUD Global Announced: November 2025 Deal Value: $72M

Raleon sold to Intuit

In another November deal, Raleon, a customer retention platform that automates marketing strategies, campaigns, and data analysis for ecommerce businesses, was picked up by Intuit, integrating it into its Mailchimp business to leverage Raleon’s AI-first ecommerce expertise.

Seller: Raleon Buyer: Intuit Announced: November 2025 Deal Value: Undisclosed

Semrush was snatched up by Adobe

Semrush, a SaaS-based search engine optimization and brand visibility management software was acquired by Adobe for $2B.

Seller: Semrush Buyer: Adobe Announced: November 2025 Deal Value: $2B

NEC Corporation acquired CSG Systems

CSG Systems, a cloud-based software solutions for customer experience and engagement, with revenue management and payments solutions features, was snapped up by NEC Corporation, a major Japanese multinational IT and network solutions provider, for $2.4B.

Seller: CSG Systems Buyer: NEC Corporation Announced: October 2025 Deal Value: $2.4B

PG Forsta was taken by Qualtrics

Qualtrics acquired PG Forsta, a global provider of customer experience and market research software, for $6.75B, marking the largest disclosed tech M&A transaction in the MarTech sector in 2025.

Seller: PG Forsta Buyer: Qualtrics Announced: October 2025 Deal Value: $6.75B