Out of the 634 M&A deals in the MarTech sector seen in the first nine months of 2025, buyers continue to consolidate fragmented point solutions in the CRM and Web Marketing subsectors accounting for 35% and 25% of total deal volumes, respectively, followed by the Content Management and Advertising Enablement subsectors, both at 8% of transaction volumes. There was also significant activity in the Online Market & E-Commerce and Market Intelligence & Customer Data subsectors.
Marketing and Ad Tech M&A Target Sectors
