Subsections | Martech Dealroom

Marketing and Ad Tech M&A Target Sectors

Out of the 252 M&A deals in the MarTech sector seen in the first quarter of 2026, the top 8 subsectors accounted for 97% of these transactions. Sellers in the CRM and Web and Email Marketing & Measurement subsectors accounted for 38% and 25% of deal volumes, respectively. Meanwhile, sellers in the Content Management subsector accounted for 8% of transaction volumes. Furthermore, sellers in the Market Intelligence & Customer Data, Online Marketing & E-Commerce, and Advertising Enablement subsectors attracted interest from buyers.

Valuations

Compare value multiples of MarTech targets with public companies in the sector.

Deal Flow

Take a look at the M&A activity in the marketing and ad technology sector.

Geography

An increasing number of international buyers are looking for MarTech targets with game-changing solutions.