Subsections

Out of the 223 M&A deals in the MarTech sector seen in the first quarter of 2025, the top 10 subsectors accounted for 89% of these transactions. Sellers in the Web and Email Marketing & Measurement and CRM  subsectors accounted for 25% and 23% of deal volumes, respectively. Meanwhile, sellers in the Content Management subsector accounted for 10% of transaction volumes. Furthermore, sellers in the Advertising Enablement, Digital Marketing Services and Online Marketing & E-commerce subsectors attracted a lot of interest from buyers. Notably, acquirers appear to be becoming more interested in verticalized MarTech software companies where it’s easier to command a larger market position due to domain expertise and a large cohort of customers.